Southern Journeys Mother's Day Tribute: Joy Adaeze of JoyLovesFashion.com

Southern Journeys, along with fellow creative black women entrepreneurs who support our mission, will be paying tribute to our mothers all May in gratitude for the impact they have made in our lives. Do you enjoy these stories? Join our community on Facebook, Twitter, and Pinterest and help us spread the word!

My mother has always told me to believe in myself and that is something I carry with me everyday in my career. It is the extra bit of encouragement that I need when things get hectic!
— Joy Adaeze

Motherly love never goes out of style. For our Mother's Day tribute series this May, the trend of trendsetting fashion entrepreneurs continues with our spotlight on Joy Adaeze: 

Joy Adaeze, fashion blogger

Joy Adaeze, fashion blogger

Joy Adaeze is a Nigerian-American fashion editor and style blogger of JoyLovesFashion.com. She has been in the fashion industry for over 5 years, having worked for ESSENCE, Essence.com, WWD, Huffington Post, and with Constance White (former Editor-in-Chief of ESSENCE). Joy started her top rated personal style blog, JoyLovesFashion.com, in 2009 and has since been featured on The New York Times, Italian Vogue, French Vogue, NYMag, ELLE, Daily Front Row, and more. Joy is coming out with a fashionable turban line this year, stay tuned! Follow her on Twitter @joyadaeze and Instagram @joy_adaeze. 

We are honored that Joy delightfully offered a tribute to her mother for us to feature on our blog and hope that you enjoy:

Joy's mother, Gloria

Joy's mother, Gloria

Which values have been key to your success in life and business and how does your mother embody or instill these values in you?

My mother has always told me to believe in myself and that is something I carry with me everyday in my career. It is the extra bit of encouragement that I need when things get hectic!

Joy and mom at NYFW

Joy and mom at NYFW

How has your mother supported your journey as an entrepreneur? 

When I told my mom I was thinking of starting a turban line (launching this year), she was so excited! She loves the idea and is totally supportive! She even offered to invest in it, which really warmed my heart.

Joy and mom at Nigerian wedding

Joy and mom at Nigerian wedding

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What is the most important lesson she has taught you? 

To be a strong woman. I watched her raise my four siblings and I and it is truly amazing what she did! She did it on her own and that takes an incredible amount of strength and courage. She's truly a gift from God! If I can be only half of what she is, I'd be spectacular! Love you, Mommy! Happy Mother's Day! 


The apple did not fall far from the tree because we think you're both spectacular! Thank you Joy for sharing your mother's inspiring story and lovely pictures with us. We are confident that your turban business will be a success and wish you the very best.

How has your mother taught you strength and courage?

- SJ

Give the gift of a quality product made by southern rural Black women trying to change conditions in economically depressed communities across the South. Visit our store today - sale extended for everything 15% off through the end of May!